Were you one of the many swooning over Frank’s iPhone app-assisted, Central Park proposal to girlfriend Kasey the other month? Well, sorry to tell you, folks, Frank’s undying love was a lie! That is to say, it was a hoax.
Frank’s Marriage Proposal in Central Park hit
According to the YouTube description, the elaborate proposal was orchestrated by a team enlisted by Frank (whose real name is Doug Darwin — Kasey’s real name is, in fact, Kasey). The whole thing — which included a live band and a row boat — was said to be filmed using a bunch of hidden cameras, which were “streamed live into the team’s iPhones so they could watch the whole thing from a safe distance. A behind-the-scenes camera guy videotaped the team in action,” according to the YouTube description.
Whatever app the description is referring to, it doesn’t exist, but it did prompt some commenters to speculate that the whole thing was an elaborate Apple commercial.
It turns out the commenters were wrong — the video was not a shill for Apple. It was made to promote Michael Krivicka’s and business partner, former Saturday Night Live producer James Percelay’s, newest venture, Thinkmodo. Thinkmodo, which will launch on January 3, 2011, focuses on mining the marketing potential of viral videos.
If Krivicka’s name sounds familiar, you may be familiar with his other moniker, The Bald Guy, under which he has come out with such stunts as parody AR iPhone app NUDE IT, as well as a campaign to get Jimmy Fallon to follow him on Twitter.
“Since viral videos are both art and science, we wanted to merge both elements to introduce predictability to the videos’ success,” Krivicka tells us. “As part of our ’study’ we staged an elaborate marriage proposal in Central Park and fused tech and romance to see how well each would be received if merged.”
“Would men be drawn by the awesome iPhone app (which unfortunately doesn’t exist) or would women cry and wonder why Frank threw the ring (which was never in the box)? Since our video was covered by outlets like Glamour as well as CNET, we learned that, contrary to conventional wisdom, content can be made to appeal to both sexes without lessening the appeal to each.” (Note: It seems CNET was suspicious from the start.)
As for what Krivicka plans to do with these findings: “The field of viral videos is constantly changing and new trends are born every day,” he says. “With these particular findings we want to show advertisers that one video can target men and women. Separate campaigns are not needed.”
Krivicka certainly picked an effective theme for his video; tech-related wedding proposals are always a crowd-pleaser — see The Old Spice Guy delivering a proposal during his viral campaign, a proposal packed with Twitter, Foursquare and Qik, and even an Apple Store wedding.
What do you think of Krivicka’s highly effective, yet false, viral video? What function do you think videos like this could serve in a marketing arena? Have you lost your faith in true love? Let us know in the comments.
For more Web Video coverage:
Amid the cacophony of reactions to Federal Communications Commission Chairman Julius Genachowski’s proposed internet openness rules, one group has been conspicuously absent — the world’s largest internet companies.
Not any more.
On Thursday, the Open Internet Coalition, a diverse interest group that represents Google, Facebook, Twitter, Netflix, Skype, Amazon, eBay, and scores of other internet-dependent companies, will run ads in two prominent Washington, D.C., publications — Politico and The Hill — expressing their displeasure with Chairman Genachowski’s new compromise rules.
The Open Internet Coalition participated in the now-infamous closed-door talks held by FCC Chief of Staff Edward Lazarus last summer. It didn’t end well. Markham Erickson, the respected tech policy lawyer who is Executive Director of the OIC, confirmed the authenticity of the ads in a phone conversation with Wired.com Wednesday evening.
In their ads, for which the group paid tens of thousands of dollars, OIC makes a simple point: What Chairman Genachowski is proposing isn’t real net neutrality.
This is the ad copy (emphasis original):
“President Obama promised to protect the open internet,” the ad reads. “That means no gatekeepers. That means no internet access providers building toll roads or blocking traffic.”
Here the group is making a not-so veiled reference to Comcast, which this week startled internet users after the cable giant got into a screaming match with backbone provider Level 3 over streaming video.
“It’s called net neutrality, and it’s not a new regulation. It’s the way the internet has always worked.”
Here the group is trying to make the point that net neutrality is the de facto standard on the web — which is why a lot of people take it for granted. The Open Internet Coalition wants to keep it that way.
“Our companies, public internet groups, and millions of Americans are united in support of real Net Neutrality without paid prioritization that applies to wired and wireless connections.”
Here OIC is taking a shot at Chairman Genachowski over what the group sees as a wimpy stance. Real net neutrality is code for “Title II” re-classification, which apparently scares the bejeezus out of Genachowski. That would have put ISPs like Comcast in the same regulatory category as the phone company, and left no doubt as to its authority to prevent abusive behavior by the companies that control the nation’s internet pipes.
“The FCC is poised to act. We join President Obama in our support of real Net Neutrality. Americans should expect nothing less.”
Ok, thanks for clearing that up guys.
Full list of OIC members after the jump:
Pages: 1 2 View All
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Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report
Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!
Facebook Profile Changes: More Media Play Than <b>News</b>?
Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Were you one of the many swooning over Frank’s iPhone app-assisted, Central Park proposal to girlfriend Kasey the other month? Well, sorry to tell you, folks, Frank’s undying love was a lie! That is to say, it was a hoax.
Frank’s Marriage Proposal in Central Park hit
According to the YouTube description, the elaborate proposal was orchestrated by a team enlisted by Frank (whose real name is Doug Darwin — Kasey’s real name is, in fact, Kasey). The whole thing — which included a live band and a row boat — was said to be filmed using a bunch of hidden cameras, which were “streamed live into the team’s iPhones so they could watch the whole thing from a safe distance. A behind-the-scenes camera guy videotaped the team in action,” according to the YouTube description.
Whatever app the description is referring to, it doesn’t exist, but it did prompt some commenters to speculate that the whole thing was an elaborate Apple commercial.
It turns out the commenters were wrong — the video was not a shill for Apple. It was made to promote Michael Krivicka’s and business partner, former Saturday Night Live producer James Percelay’s, newest venture, Thinkmodo. Thinkmodo, which will launch on January 3, 2011, focuses on mining the marketing potential of viral videos.
If Krivicka’s name sounds familiar, you may be familiar with his other moniker, The Bald Guy, under which he has come out with such stunts as parody AR iPhone app NUDE IT, as well as a campaign to get Jimmy Fallon to follow him on Twitter.
“Since viral videos are both art and science, we wanted to merge both elements to introduce predictability to the videos’ success,” Krivicka tells us. “As part of our ’study’ we staged an elaborate marriage proposal in Central Park and fused tech and romance to see how well each would be received if merged.”
“Would men be drawn by the awesome iPhone app (which unfortunately doesn’t exist) or would women cry and wonder why Frank threw the ring (which was never in the box)? Since our video was covered by outlets like Glamour as well as CNET, we learned that, contrary to conventional wisdom, content can be made to appeal to both sexes without lessening the appeal to each.” (Note: It seems CNET was suspicious from the start.)
As for what Krivicka plans to do with these findings: “The field of viral videos is constantly changing and new trends are born every day,” he says. “With these particular findings we want to show advertisers that one video can target men and women. Separate campaigns are not needed.”
Krivicka certainly picked an effective theme for his video; tech-related wedding proposals are always a crowd-pleaser — see The Old Spice Guy delivering a proposal during his viral campaign, a proposal packed with Twitter, Foursquare and Qik, and even an Apple Store wedding.
What do you think of Krivicka’s highly effective, yet false, viral video? What function do you think videos like this could serve in a marketing arena? Have you lost your faith in true love? Let us know in the comments.
For more Web Video coverage:
Amid the cacophony of reactions to Federal Communications Commission Chairman Julius Genachowski’s proposed internet openness rules, one group has been conspicuously absent — the world’s largest internet companies.
Not any more.
On Thursday, the Open Internet Coalition, a diverse interest group that represents Google, Facebook, Twitter, Netflix, Skype, Amazon, eBay, and scores of other internet-dependent companies, will run ads in two prominent Washington, D.C., publications — Politico and The Hill — expressing their displeasure with Chairman Genachowski’s new compromise rules.
The Open Internet Coalition participated in the now-infamous closed-door talks held by FCC Chief of Staff Edward Lazarus last summer. It didn’t end well. Markham Erickson, the respected tech policy lawyer who is Executive Director of the OIC, confirmed the authenticity of the ads in a phone conversation with Wired.com Wednesday evening.
In their ads, for which the group paid tens of thousands of dollars, OIC makes a simple point: What Chairman Genachowski is proposing isn’t real net neutrality.
This is the ad copy (emphasis original):
“President Obama promised to protect the open internet,” the ad reads. “That means no gatekeepers. That means no internet access providers building toll roads or blocking traffic.”
Here the group is making a not-so veiled reference to Comcast, which this week startled internet users after the cable giant got into a screaming match with backbone provider Level 3 over streaming video.
“It’s called net neutrality, and it’s not a new regulation. It’s the way the internet has always worked.”
Here the group is trying to make the point that net neutrality is the de facto standard on the web — which is why a lot of people take it for granted. The Open Internet Coalition wants to keep it that way.
“Our companies, public internet groups, and millions of Americans are united in support of real Net Neutrality without paid prioritization that applies to wired and wireless connections.”
Here OIC is taking a shot at Chairman Genachowski over what the group sees as a wimpy stance. Real net neutrality is code for “Title II” re-classification, which apparently scares the bejeezus out of Genachowski. That would have put ISPs like Comcast in the same regulatory category as the phone company, and left no doubt as to its authority to prevent abusive behavior by the companies that control the nation’s internet pipes.
“The FCC is poised to act. We join President Obama in our support of real Net Neutrality. Americans should expect nothing less.”
Ok, thanks for clearing that up guys.
Full list of OIC members after the jump:
Pages: 1 2 View All
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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report
Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!
Facebook Profile Changes: More Media Play Than <b>News</b>?
Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
advertising enlargement devices
Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report
Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!
Facebook Profile Changes: More Media Play Than <b>News</b>?
Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report
Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!
Facebook Profile Changes: More Media Play Than <b>News</b>?
Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
advertising enlargement drugs
Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report
Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!
Facebook Profile Changes: More Media Play Than <b>News</b>?
Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report
Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!
Facebook Profile Changes: More Media Play Than <b>News</b>?
Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report
Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!
Facebook Profile Changes: More Media Play Than <b>News</b>?
Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Were you one of the many swooning over Frank’s iPhone app-assisted, Central Park proposal to girlfriend Kasey the other month? Well, sorry to tell you, folks, Frank’s undying love was a lie! That is to say, it was a hoax.
Frank’s Marriage Proposal in Central Park hit
According to the YouTube description, the elaborate proposal was orchestrated by a team enlisted by Frank (whose real name is Doug Darwin — Kasey’s real name is, in fact, Kasey). The whole thing — which included a live band and a row boat — was said to be filmed using a bunch of hidden cameras, which were “streamed live into the team’s iPhones so they could watch the whole thing from a safe distance. A behind-the-scenes camera guy videotaped the team in action,” according to the YouTube description.
Whatever app the description is referring to, it doesn’t exist, but it did prompt some commenters to speculate that the whole thing was an elaborate Apple commercial.
It turns out the commenters were wrong — the video was not a shill for Apple. It was made to promote Michael Krivicka’s and business partner, former Saturday Night Live producer James Percelay’s, newest venture, Thinkmodo. Thinkmodo, which will launch on January 3, 2011, focuses on mining the marketing potential of viral videos.
If Krivicka’s name sounds familiar, you may be familiar with his other moniker, The Bald Guy, under which he has come out with such stunts as parody AR iPhone app NUDE IT, as well as a campaign to get Jimmy Fallon to follow him on Twitter.
“Since viral videos are both art and science, we wanted to merge both elements to introduce predictability to the videos’ success,” Krivicka tells us. “As part of our ’study’ we staged an elaborate marriage proposal in Central Park and fused tech and romance to see how well each would be received if merged.”
“Would men be drawn by the awesome iPhone app (which unfortunately doesn’t exist) or would women cry and wonder why Frank threw the ring (which was never in the box)? Since our video was covered by outlets like Glamour as well as CNET, we learned that, contrary to conventional wisdom, content can be made to appeal to both sexes without lessening the appeal to each.” (Note: It seems CNET was suspicious from the start.)
As for what Krivicka plans to do with these findings: “The field of viral videos is constantly changing and new trends are born every day,” he says. “With these particular findings we want to show advertisers that one video can target men and women. Separate campaigns are not needed.”
Krivicka certainly picked an effective theme for his video; tech-related wedding proposals are always a crowd-pleaser — see The Old Spice Guy delivering a proposal during his viral campaign, a proposal packed with Twitter, Foursquare and Qik, and even an Apple Store wedding.
What do you think of Krivicka’s highly effective, yet false, viral video? What function do you think videos like this could serve in a marketing arena? Have you lost your faith in true love? Let us know in the comments.
For more Web Video coverage:
Amid the cacophony of reactions to Federal Communications Commission Chairman Julius Genachowski’s proposed internet openness rules, one group has been conspicuously absent — the world’s largest internet companies.
Not any more.
On Thursday, the Open Internet Coalition, a diverse interest group that represents Google, Facebook, Twitter, Netflix, Skype, Amazon, eBay, and scores of other internet-dependent companies, will run ads in two prominent Washington, D.C., publications — Politico and The Hill — expressing their displeasure with Chairman Genachowski’s new compromise rules.
The Open Internet Coalition participated in the now-infamous closed-door talks held by FCC Chief of Staff Edward Lazarus last summer. It didn’t end well. Markham Erickson, the respected tech policy lawyer who is Executive Director of the OIC, confirmed the authenticity of the ads in a phone conversation with Wired.com Wednesday evening.
In their ads, for which the group paid tens of thousands of dollars, OIC makes a simple point: What Chairman Genachowski is proposing isn’t real net neutrality.
This is the ad copy (emphasis original):
“President Obama promised to protect the open internet,” the ad reads. “That means no gatekeepers. That means no internet access providers building toll roads or blocking traffic.”
Here the group is making a not-so veiled reference to Comcast, which this week startled internet users after the cable giant got into a screaming match with backbone provider Level 3 over streaming video.
“It’s called net neutrality, and it’s not a new regulation. It’s the way the internet has always worked.”
Here the group is trying to make the point that net neutrality is the de facto standard on the web — which is why a lot of people take it for granted. The Open Internet Coalition wants to keep it that way.
“Our companies, public internet groups, and millions of Americans are united in support of real Net Neutrality without paid prioritization that applies to wired and wireless connections.”
Here OIC is taking a shot at Chairman Genachowski over what the group sees as a wimpy stance. Real net neutrality is code for “Title II” re-classification, which apparently scares the bejeezus out of Genachowski. That would have put ISPs like Comcast in the same regulatory category as the phone company, and left no doubt as to its authority to prevent abusive behavior by the companies that control the nation’s internet pipes.
“The FCC is poised to act. We join President Obama in our support of real Net Neutrality. Americans should expect nothing less.”
Ok, thanks for clearing that up guys.
Full list of OIC members after the jump:
Pages: 1 2 View All
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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report
Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!
Facebook Profile Changes: More Media Play Than <b>News</b>?
Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report
Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!
Facebook Profile Changes: More Media Play Than <b>News</b>?
Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report
Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!
Facebook Profile Changes: More Media Play Than <b>News</b>?
Facebook sure has arrived when it comes to the traditional media set as it used 60 Minutes (in more ways ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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