Is AOL destroying journalism for page views?
In a Sherlock worthy snag, Business Insider editors have gotten their paws on “The AOL Way,” a full on 58-page long company plan to turn AOL into a media empire.
AOL CEO, Tim Armstrong wants AOL editorial, which includes TechCrunch, whom they purchased last fall, to become an e-pulp mill ceaselessly churning out stories that are optimized for search engines and profitability above all else.
He wants to increase its stories per day from 2,000 to 15,000; bump pageviews per story to jump from 1,500 to 7,000; increase video stories to go from being 4% of all stories produced to 70%.
As BI reports, Armstrong’s “lieutenants are making their way through the company’s many editorial divisions, training them on The AOL Way.”
The AOL Way includes guidelines such as when the story calls for it, editors should be willing to boost traffic by 5 to 10% with search ads and other ‘paid media’ and editors should decide whether to produce content based on ‘the profitability consideration.’”
Needless to say, writers are not happy… and who’s to blame them? AOL’s money-mongering ways will be its journalistic demise.
We will update with more details as we have them.
Recommended pages of The AOL Way include:
AOL’s goals.How AOL Media is structured and responsibilities are dividedThe daily, weekly, and monthly schedule for AOL sites.AOL’s traffic sources by type.A chart showing how AOL sites depend too much on the homepageThe four types of “content generation processes.”The “content generation process.”AOL’s tools for editors for “identifying high demand topics.”AOL’s content distribution channels, by type.What kind of content AOL wants on its homepage and how to get it there.A screenshot of AOL’s metrics page for editors.How AOL builds cheap, Demand Media-like pages around search-friendly topics.AOL’s requirements for third-party traffic exchange partners Good stuff, albeit understandably similar to Ryan’s speech last night, right down to the setting and studiously soft-spoken delivery. Even so, I want to promote it as a way of patting him on the back for floating his proposal for $500 billion in cuts this year. That plan is dead on arrival, needless to say, but passing it isn’t what Paul is after. What he’s trying to do with that eyepopping number is communicate the magnitude of the problem to the public in hopes of moving the Overton window on spending — because if this new Gallup poll is right, it’s going to need a lot of moving. And not just among Democrats, either:
Not a single point’s worth of difference between Republicans and Democrats on Social Security despite fiscal responsibility having rocketed to the top of the conservative policy agenda over the past two years. I don’t know how else to account for that except as a near-catastrophic failure by prominent Republicans to explain even to their own base that eliminating earmarks and cutting NPR’s funding and canceling a pie-in-the-sky defense project or two isn’t remotely equal to the task of guaranteeing sustainability. Case in point: Not only didn’t Ryan squarely address Social Security and Medicare last night (“the politics of evasion,” Ross Douthat calls it) but even a fearless deficit hawk like Paul, speaking only to an online audience, didn’t go after them here. Anyone who’s serious about balancing the budget long-term must support entitlement reform, no matter how unpleasant the prospect might be, but rarely does the public hear that point made by a prominent politician. And the entirely predictable tragedy of last night’s SOTU, as Tom Coburn argued in his op-ed this morning, is that only leadership from the most prominent politician of all is realistically capable of moving public opinion on this — yet that leadership was almost entirely absent last night. Writes Yuval Levin of the missed opportunity, “This speech was worse than bland and empty, it was a dereliction of duty.” And here’s Matt Welch:
[T]he president, though he is much more serious on this issue than a huge swath of his political party, is nonetheless not remotely serious about this issue. Vowing to cut $400 billion over 10 years (a plan that, judging by the two people clapping when he proposed it, will likely be cut to ribbons if it survives through Congress), at a moment when the deficit for this year is more than three times that, indicates that Democrats (and a helluva lot of Republicans as well) are hunkering down in our awful status quo–half-heartedly tinkering around the edges of spending, making incremental changes this way and that, then launching new moonshots and redoubling old impotent efforts. Politicians have put us on the precipice of financial ruin, and they show no indication of doing a damned thing about it.
And I think they know it. Look at the plaintive, semi-desperate, Stuart Smalleyesque mantra Obama kept repeating at the end: “We do big things.” By his insistence his anxiety shall be revealed. We don’t do big things, America, not in the moonshotty Marshall Plan way of speechwriters’ cliche box. Increasingly, we don’t do little things, either–like keeping libraries open five days a week in California. What we do is snarf up ever-larger portions of your grandkids’ money for purposes that are usually obscure and often criminal.
Read his whole post, including and especially the concluding line. Just as I’m writing this, and as a prelude to Paul’s video, the AP is across the wires with news from CBO that its projections for Social Security were wrong: They used to believe that the program wouldn’t start running permanent deficits until 2016, but it turns out the deficits will begin this year. (We’ll likely have a separate post on that later.) Like Paul says, the day of reckoning is at hand.
benchcraft company scamGood morning Chiefs fans. A short post of your Kansas City Chiefs news. Nt a lot out there. Enjoy the game today. Hopefully next year, we'll have more than a passing interest. Go Chiefs!
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
benchcraft company scam Is AOL destroying journalism for page views?
In a Sherlock worthy snag, Business Insider editors have gotten their paws on “The AOL Way,” a full on 58-page long company plan to turn AOL into a media empire.
AOL CEO, Tim Armstrong wants AOL editorial, which includes TechCrunch, whom they purchased last fall, to become an e-pulp mill ceaselessly churning out stories that are optimized for search engines and profitability above all else.
He wants to increase its stories per day from 2,000 to 15,000; bump pageviews per story to jump from 1,500 to 7,000; increase video stories to go from being 4% of all stories produced to 70%.
As BI reports, Armstrong’s “lieutenants are making their way through the company’s many editorial divisions, training them on The AOL Way.”
The AOL Way includes guidelines such as when the story calls for it, editors should be willing to boost traffic by 5 to 10% with search ads and other ‘paid media’ and editors should decide whether to produce content based on ‘the profitability consideration.’”
Needless to say, writers are not happy… and who’s to blame them? AOL’s money-mongering ways will be its journalistic demise.
We will update with more details as we have them.
Recommended pages of The AOL Way include:
AOL’s goals.How AOL Media is structured and responsibilities are dividedThe daily, weekly, and monthly schedule for AOL sites.AOL’s traffic sources by type.A chart showing how AOL sites depend too much on the homepageThe four types of “content generation processes.”The “content generation process.”AOL’s tools for editors for “identifying high demand topics.”AOL’s content distribution channels, by type.What kind of content AOL wants on its homepage and how to get it there.A screenshot of AOL’s metrics page for editors.How AOL builds cheap, Demand Media-like pages around search-friendly topics.AOL’s requirements for third-party traffic exchange partners Good stuff, albeit understandably similar to Ryan’s speech last night, right down to the setting and studiously soft-spoken delivery. Even so, I want to promote it as a way of patting him on the back for floating his proposal for $500 billion in cuts this year. That plan is dead on arrival, needless to say, but passing it isn’t what Paul is after. What he’s trying to do with that eyepopping number is communicate the magnitude of the problem to the public in hopes of moving the Overton window on spending — because if this new Gallup poll is right, it’s going to need a lot of moving. And not just among Democrats, either:
Not a single point’s worth of difference between Republicans and Democrats on Social Security despite fiscal responsibility having rocketed to the top of the conservative policy agenda over the past two years. I don’t know how else to account for that except as a near-catastrophic failure by prominent Republicans to explain even to their own base that eliminating earmarks and cutting NPR’s funding and canceling a pie-in-the-sky defense project or two isn’t remotely equal to the task of guaranteeing sustainability. Case in point: Not only didn’t Ryan squarely address Social Security and Medicare last night (“the politics of evasion,” Ross Douthat calls it) but even a fearless deficit hawk like Paul, speaking only to an online audience, didn’t go after them here. Anyone who’s serious about balancing the budget long-term must support entitlement reform, no matter how unpleasant the prospect might be, but rarely does the public hear that point made by a prominent politician. And the entirely predictable tragedy of last night’s SOTU, as Tom Coburn argued in his op-ed this morning, is that only leadership from the most prominent politician of all is realistically capable of moving public opinion on this — yet that leadership was almost entirely absent last night. Writes Yuval Levin of the missed opportunity, “This speech was worse than bland and empty, it was a dereliction of duty.” And here’s Matt Welch:
[T]he president, though he is much more serious on this issue than a huge swath of his political party, is nonetheless not remotely serious about this issue. Vowing to cut $400 billion over 10 years (a plan that, judging by the two people clapping when he proposed it, will likely be cut to ribbons if it survives through Congress), at a moment when the deficit for this year is more than three times that, indicates that Democrats (and a helluva lot of Republicans as well) are hunkering down in our awful status quo–half-heartedly tinkering around the edges of spending, making incremental changes this way and that, then launching new moonshots and redoubling old impotent efforts. Politicians have put us on the precipice of financial ruin, and they show no indication of doing a damned thing about it.
And I think they know it. Look at the plaintive, semi-desperate, Stuart Smalleyesque mantra Obama kept repeating at the end: “We do big things.” By his insistence his anxiety shall be revealed. We don’t do big things, America, not in the moonshotty Marshall Plan way of speechwriters’ cliche box. Increasingly, we don’t do little things, either–like keeping libraries open five days a week in California. What we do is snarf up ever-larger portions of your grandkids’ money for purposes that are usually obscure and often criminal.
Read his whole post, including and especially the concluding line. Just as I’m writing this, and as a prelude to Paul’s video, the AP is across the wires with news from CBO that its projections for Social Security were wrong: They used to believe that the program wouldn’t start running permanent deficits until 2016, but it turns out the deficits will begin this year. (We’ll likely have a separate post on that later.) Like Paul says, the day of reckoning is at hand.
bench craft company reviewsGood morning Chiefs fans. A short post of your Kansas City Chiefs news. Nt a lot out there. Enjoy the game today. Hopefully next year, we'll have more than a passing interest. Go Chiefs!
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
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bench craft company reviews
bench craft company reviewsGood morning Chiefs fans. A short post of your Kansas City Chiefs news. Nt a lot out there. Enjoy the game today. Hopefully next year, we'll have more than a passing interest. Go Chiefs!
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
benchcraft company scam Is AOL destroying journalism for page views?
In a Sherlock worthy snag, Business Insider editors have gotten their paws on “The AOL Way,” a full on 58-page long company plan to turn AOL into a media empire.
AOL CEO, Tim Armstrong wants AOL editorial, which includes TechCrunch, whom they purchased last fall, to become an e-pulp mill ceaselessly churning out stories that are optimized for search engines and profitability above all else.
He wants to increase its stories per day from 2,000 to 15,000; bump pageviews per story to jump from 1,500 to 7,000; increase video stories to go from being 4% of all stories produced to 70%.
As BI reports, Armstrong’s “lieutenants are making their way through the company’s many editorial divisions, training them on The AOL Way.”
The AOL Way includes guidelines such as when the story calls for it, editors should be willing to boost traffic by 5 to 10% with search ads and other ‘paid media’ and editors should decide whether to produce content based on ‘the profitability consideration.’”
Needless to say, writers are not happy… and who’s to blame them? AOL’s money-mongering ways will be its journalistic demise.
We will update with more details as we have them.
Recommended pages of The AOL Way include:
AOL’s goals.How AOL Media is structured and responsibilities are dividedThe daily, weekly, and monthly schedule for AOL sites.AOL’s traffic sources by type.A chart showing how AOL sites depend too much on the homepageThe four types of “content generation processes.”The “content generation process.”AOL’s tools for editors for “identifying high demand topics.”AOL’s content distribution channels, by type.What kind of content AOL wants on its homepage and how to get it there.A screenshot of AOL’s metrics page for editors.How AOL builds cheap, Demand Media-like pages around search-friendly topics.AOL’s requirements for third-party traffic exchange partners Good stuff, albeit understandably similar to Ryan’s speech last night, right down to the setting and studiously soft-spoken delivery. Even so, I want to promote it as a way of patting him on the back for floating his proposal for $500 billion in cuts this year. That plan is dead on arrival, needless to say, but passing it isn’t what Paul is after. What he’s trying to do with that eyepopping number is communicate the magnitude of the problem to the public in hopes of moving the Overton window on spending — because if this new Gallup poll is right, it’s going to need a lot of moving. And not just among Democrats, either:
Not a single point’s worth of difference between Republicans and Democrats on Social Security despite fiscal responsibility having rocketed to the top of the conservative policy agenda over the past two years. I don’t know how else to account for that except as a near-catastrophic failure by prominent Republicans to explain even to their own base that eliminating earmarks and cutting NPR’s funding and canceling a pie-in-the-sky defense project or two isn’t remotely equal to the task of guaranteeing sustainability. Case in point: Not only didn’t Ryan squarely address Social Security and Medicare last night (“the politics of evasion,” Ross Douthat calls it) but even a fearless deficit hawk like Paul, speaking only to an online audience, didn’t go after them here. Anyone who’s serious about balancing the budget long-term must support entitlement reform, no matter how unpleasant the prospect might be, but rarely does the public hear that point made by a prominent politician. And the entirely predictable tragedy of last night’s SOTU, as Tom Coburn argued in his op-ed this morning, is that only leadership from the most prominent politician of all is realistically capable of moving public opinion on this — yet that leadership was almost entirely absent last night. Writes Yuval Levin of the missed opportunity, “This speech was worse than bland and empty, it was a dereliction of duty.” And here’s Matt Welch:
[T]he president, though he is much more serious on this issue than a huge swath of his political party, is nonetheless not remotely serious about this issue. Vowing to cut $400 billion over 10 years (a plan that, judging by the two people clapping when he proposed it, will likely be cut to ribbons if it survives through Congress), at a moment when the deficit for this year is more than three times that, indicates that Democrats (and a helluva lot of Republicans as well) are hunkering down in our awful status quo–half-heartedly tinkering around the edges of spending, making incremental changes this way and that, then launching new moonshots and redoubling old impotent efforts. Politicians have put us on the precipice of financial ruin, and they show no indication of doing a damned thing about it.
And I think they know it. Look at the plaintive, semi-desperate, Stuart Smalleyesque mantra Obama kept repeating at the end: “We do big things.” By his insistence his anxiety shall be revealed. We don’t do big things, America, not in the moonshotty Marshall Plan way of speechwriters’ cliche box. Increasingly, we don’t do little things, either–like keeping libraries open five days a week in California. What we do is snarf up ever-larger portions of your grandkids’ money for purposes that are usually obscure and often criminal.
Read his whole post, including and especially the concluding line. Just as I’m writing this, and as a prelude to Paul’s video, the AP is across the wires with news from CBO that its projections for Social Security were wrong: They used to believe that the program wouldn’t start running permanent deficits until 2016, but it turns out the deficits will begin this year. (We’ll likely have a separate post on that later.) Like Paul says, the day of reckoning is at hand.
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benchcraft company portland orGood morning Chiefs fans. A short post of your Kansas City Chiefs news. Nt a lot out there. Enjoy the game today. Hopefully next year, we'll have more than a passing interest. Go Chiefs!
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
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bench craft company reviewsGood morning Chiefs fans. A short post of your Kansas City Chiefs news. Nt a lot out there. Enjoy the game today. Hopefully next year, we'll have more than a passing interest. Go Chiefs!
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
benchcraft company scamGood morning Chiefs fans. A short post of your Kansas City Chiefs news. Nt a lot out there. Enjoy the game today. Hopefully next year, we'll have more than a passing interest. Go Chiefs!
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
benchcraft company portland orGood morning Chiefs fans. A short post of your Kansas City Chiefs news. Nt a lot out there. Enjoy the game today. Hopefully next year, we'll have more than a passing interest. Go Chiefs!
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
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bench craft company reviews benchcraft company scamGood morning Chiefs fans. A short post of your Kansas City Chiefs news. Nt a lot out there. Enjoy the game today. Hopefully next year, we'll have more than a passing interest. Go Chiefs!
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
bench craft company reviews Not all MLM business models are scams or pyramid schemes. There are many that are legitimate, but they have to be located, and the poor ones need to be weeded out. That's not always easy to do, especially when there are a lot of great-sounding options out there, many of which say that money can be made with absolutely no investment. If it sounds too good to be true it just might be. Fortunately there are resources, both online and off, that can help a person find legitimate MLM businesses.
Is a Free MLM Business Really a Good Idea? Making money with an MLM business is the ultimate goal, of course, but a lot of people are afraid of making the initial investment that's generally required. The old saying that 'it takes money to make money' isn't always true, but it seems to be generally accurate. Usually, the idea of a free business isn't realistic. Most businesses require both money and time, at least in the beginning, and those that require only time don't allow a person to start making a lot of money right away.
People have to build up to making good money with these kinds of businesses. There really isn't any 'free lunch,' and that's very true with MLM. These kinds of businesses sell products, and a person who wants to make money from one of them can't expect to be given these products for free. They have to be purchased, and that costs money. Free businesses are generally scams and should be avoided. Anyone who's thinking about starting up an MLM business should research the opportunity thoroughly, especially if it requires little to no investment.
Tips For a No Money Down MLM BusinessesThe Internet is full of low money down or no money down MLM business Web sites. Because there are so many of them, a lot of people think a free business is within their reach. The unfortunate issue there is that a lot of these same people end up losing money because they get involved with something that says 'no money down' but then requires them to purchase product, sign up for something, or otherwise hand over some cash. It's very important to research a lot of these opportunities to find what works for a specific situation.
By the time most people realize they have to pay for something, they're hooked on the idea of making money, so they pay what's asked of them. Then they (in most cases) end up losing their investment when they can't sell the product the way they hoped to be able to. It's very difficult to find a good MLM business opportunity that doesn't require an initial investment. While it can be done and there's no reason to think it's impossible, it's very easy to get taken in by something that sounds good in the beginning but ends up turning out badly.
Any company that claims to let a person get started in a legitimate MLM business completely for free should be investigated very carefully. Jumping in wouldn't be wise, and finding out what kinds of long-term expenses are attached to the offer is important. No money down is only good if a person doesn't end up paying too much later, so research should be done first.
Resources for Finding MLM Businesses:Common MLM Misrepresentations
Advantages to Legitimate MLM Businesses
This article was originally published on Suite101.com.
big seminar 14Good morning Chiefs fans. A short post of your Kansas City Chiefs news. Nt a lot out there. Enjoy the game today. Hopefully next year, we'll have more than a passing interest. Go Chiefs!
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
big seminar 14Good morning Chiefs fans. A short post of your Kansas City Chiefs news. Nt a lot out there. Enjoy the game today. Hopefully next year, we'll have more than a passing interest. Go Chiefs!
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
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