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This is an open letter from an Auburn Alumn who asked me if i could provide a venue to react to Stanley McClover and his accusations on HBO regarding Auburn Football and illegal benefits.

If you're not up to date on Mr. McClover check out this story in the New York Times.

"In response to Stanley McClover's outburst of ignorance on HBO February 25th, some may think he did future athletes a favor by coming clean about the alleged transgressions at Auburn.

However, the truth of the matter is that McClover was a student athlete given an opportunity get an education and also an opportunity to play professional sports. McGlover was granted the opportunities that so many dream about, although injuries cut short his dream of becoming an NFL star.

Please don't forget that Auburn was the catalyst for McClover making it to the NFL. As a student athlete, a school is not responsible for what happens once you leave the university. He should be grateful that he even had the chance to reach his goals that so many minorities don't even have the chance to receive.

If he was indeed receiving special benefits that were against NCAA rules, why wait years after he received them to blast the university that gave you an education, and most importantly, an OPPORTUNITY?

I am not saying that benefits are not received at colleges and universities across the country or that Auburn is 100% innocent. I think the recent developments at Ohio State and USC make it clear that change is needed. I didn't take any benefits while I was at Auburn, and to the best of my knowledge, Auburn has run a clean program by SEC standards.

Auburn gave McGlover a head start in life, and all he can do is try to tear down the institution that did nothing but try to better him as a human being.

Here it is several years later, and he's trying to do what? Regardless of what's been said and done, once Stanley McClover is gone and Auburn is still going to be here.

Stanley McClover, you tell me what is your legacy? He says he wanted to help underprivileged kids from being taken advantage of by big time college football to help his non-profit organization.

In reality, what I think is that you have heightened the scrutiny of college sports to the point where kids who don't have many options have less opportunity because of your selfishness.

He said he didn't take any money from HBO, but I beg to differ; we all know that Alabama is a football state and football is king. I know he took 15K from a University of Alabama booster to do the interview. What is more shameless that an Auburn man taking money from Alabama booster to snitch to the whole world?

Stanley, I know you personally so while you are blaming other people about your problems, should we investigate your dealings with LSU? You took 10k from LSU directly and still didn't go to LSU. If you want to air out dirty laundry we can do that all day.  

McClover took another 15K from HBO as well to even do the interview. He also took money from Michigan State and Ohio State, so it seems to me that the only constant in his story is that he always has his hand out looking for handouts. This seriously jeopardizes his credibility as far as dragging Auburn's name through the mud.

Therefore, he is still doing wrong and is the type of person that will do anything to get ahead in life. Furthermore, he said you wanted to go to Ohio State because they were a good institution and a better school, but look where they are now. I suggest McClover leaves Auburn alone and figure out what he wants to do with his life because he had his opportunity and he wasted it."

Sincerely, concerned Auburn Alumni

I posted this letter because someone I know wanted to tell what he knew about the dealings of Stanley McClover.

Holllywood Clayborne

 

For more checkout 6Magazine

Over the last few months, debt issues in Continental Europe have rocked the euro zone. Many nations are facing high budget deficits and yields on government debt in these countries is approaching double digits, leading many to think that default is right around the corner. Several nations and supranational organizations have stepped up to prevent this from happening, pledging hundreds of billions in aid to nations such as Greece in order to stop a contagion situation from happening throughout the euro zone. However, many are growing increasingly concerned over the situation in the UK as well. Inflation is running high and austerity measures have, so far, failed to help bring budget deficits back under control. As a result, Moody’s recently warned that the country’s AAA credit rating could soon be at risk, although the company still maintains a ‘stable’ outlook for now. “Although the weaker economic growth prospects in 2011 and 2012 do not directly cast doubt on the UK’s sovereign rating level, we believe that slower growth combined with weaker-than-expected fiscal consolidation efforts could cause the UK’s debt metrics to deteriorate to a point that would be inconsistent with a Aaa rating,” said Sarah Carlson, an analyst at Moody’s Investors Service.

Due to these concerns, today’s Bank of England meeting looks to be especially important, as it could signal how the central bank expects the British economy to fare in the rest of 2011 as well as the Bank’s plans for raising rates to curtain inflation in the medium-term. While pretty much all economists expect the BOE to keep rates steady at 0.5%, many will likely look for the Bank to signal rate increases later this year or early next. Inflation came in at 4.5% in April, a two-and-a-half year high, and well above the the 2.0% target that the central bank sets. However, growth has been pretty weak in the country as the national GDP has been flat over the past six months [Will Decades Of Austerity Crush Britain ETF?].

Food and energy inflation has been the biggest culprit for the price hikes across the country as staples have soared by 25% and the annual rate of price increases for all types of food hit 4.9% in May. These increases in food costs, compounded with rising utility rates across much of the nation, is hitting the beaten down British consumer especially hard making a rate increase likely to hit the market sooner rather than later, if for no other reason than to contain these potentially crippling developments. Nevertheless, with growth so abysmal, many are hoping that the Bank will hold out a little longer in hopes that continued easy money policies will help to stoke GDP growth later this year. ‘While increased utility prices and high inflation puts the MPC in an uncomfortable situation, countering this with a rise in interest rates would be a mistake. As long as wage increases remain subdued, the MPC should hold its nerve for the time being.’ said David Kern, chief economist at the British Chambers of Commerce (BCC). [see Non Euro European ETF Options]

Thanks to this important meeting, investors should look for the iShares MSCI United Kingdom Index Fund (EWU) to remain in focus throughout Thursday’s trading session. The fund tracks the MSCI United Kingdom Index which measures the performance of the British equity market. In total, the ETF holds 110 securities and has close to 20% in both the energy and the financial services sectors. Thanks to continued worries over debt crises in many of its neighboring markets as well as concerns over its own debt and inflation problems as well, EWU has has a rough start to 2011, gaining just 4.1% so far this year including a 3.1% drop in the past week alone. Should the BOE be able to soothe investor fears over a growing British debt crisis, EWU could surge in Thursday trading. If, however, rate hikes look to be put off indefinately and investors continue to worry over inflation, look for EWU to continue its recent downtrend and fall on the day [see more on EWU's fact sheet].

[For more ETFs to watch sign up for our free ETF newsletter.]

Disclosure: No positions at time of writing.

Click here to read the original article on ETFdb.com.

Read more posts on ETF Database »

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Alt Attribute & Seo

SEO Optimization images is becoming more and more important in SEO (Seo optimization) for websites. The ALT attribute is really a critical step that is sometimes forgotten. This is often a lost opportunity for better rankings.

In Google's webmaster guidelines, they advise using alternative text for the images in your site:

Images:. Make use of the alt attribute to provide descriptive text. In addition, we recommend utilizing a human-readable caption and descriptive text round the image.

Why would they ask us to do that? The answer is simple, really; search engines like google have a similar problem as blind users. They cannot see the images.

Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a particular keyword density, which isn't as relevant for rankings now as it once was.

On the other hand, high keyword density can, on some search engines like google, trigger spam filters, which may result in a penalty for the site's ranking. Even without such a penalty, your site's rankings will not benefit from this tactic.
This process also puts persons who use screen readers in a greater disadvantage. Screen readers are software-based tools that actually read aloud the items in what is displayed on the screen. In browsing the net, the alt attributes of images are read aloud too.

Imagine listening to a paragraph of text which is followed by repetitions of many keywords. The page will be far from accessible, and, to put it mildly, would be found quite annoying.
What is an Alt attribute?

An ALT attribute shouldn't be used as a description or perhaps a label to have an image, though many people utilize it in that fashion. Though it may appear natural to assume that alternate text is really a label or perhaps a description, it is not!

What used within an image's alt attribute should be its text equivalent and convey exactly the same information or serve the same purpose that the image would.

The goal would be to provide the same functional information that the visual user would see. The alt attribute text should function as a "stand in" when the look is unavailable. Ask yourself this question: Should you replace the look with the text, would most users get the same basic information, and would it generate the same response?
Some examples:

 

Some SEO Optimization Tips

If your search button is really a magnifying glass or binoculars its alt text ought to be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If an image is supposed to convey the literal contents of the image, then a description is appropriate.

If it is designed to convey data, then that information is what's appropriate.

If it is meant to convey using a function, then the function is what should be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility as well as for valid XHTML.

For images that play only a decorative role in the page, use an empty alt (i.e. alt="") or a CSS background image so that reading browsers do not bother users by uttering things like "spacer image".

Keep in mind that it is the function of the image we're trying to convey. For example; any button images shouldn't include the word "button" within the alt text. They ought to emphasize the action performed through the button.

Alt text should be based on context. The same image inside a different context may require drastically different alt text.

Attempt to flow alt text with the rest of the text because that's the way it will be read with adaptive technologies like screen readers. Someone hearing your page should hardly be aware that a graphic image can there be.
Please keep in mind that utilizing an alt attribute for every image is needed to satisfy the minimum WAI requirements, that are used as the benchmark for accessibility laws in UK and the rest of Europe. Also, they are required to meet "Section 508" accessibility requirements in the US.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are things that serve no purpose apart from to make a site visually appealing/attractive and (oftentimes) fulfill the marketing departments. There isn't any content value (though there may be value to a sighted user).

Never alt-ify eye-candy unless there is something there that will enhance the usability from the site for somebody using a non-visual user agent. Use a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is actually the middle layer of graphics which may actually set the mood or set happens as it were. These graphics are not direct content and may 't be considered essential, but they're important in that they help frame what's going on.

Try to alt-ify the second group as is sensible and is relevant. There might be times when doing this might be annoying or detrimental with other users. Then avoid it.

For instance; Alt text that's identical to adjacent text is unnecessary, and an irritant to screen reader users. I suggest alt="" or background CSS images in such instances. But sometimes, it's important to get this content in there for all users.

Most times this will depend on context. The same image in a different context may need drastically different alt text. Obviously, content ought to always be fully available. The way you use this case is really a judgment call.

III. Content and Function

This is where the look may be the actual content. Always alt-ify content and functional images. Title and long description attributes can also be so as.
The reason many authors can't understand why their alt text isn't working is they don't know why the pictures are there. You need to figured out exactly what function an image serves. Consider what it is about the image that's vital that you the page's intended audience.

Every graphic has a reason for standing on that page: since it either improves the theme/ mood/ atmosphere or it is critical to what the page is attempting to explain. Knowing what the look is perfect for makes alt text simpler to write. And practice writing them definitely helps.
A method to check the usefulness of alternative text is to imagine reading the page on the phone to someone. What would you say when encountering a specific image to create the page understandable to the listener?

Besides the alt attribute you've got a couple more tools at your disposal for images.
First, in degree of descriptiveness title is in between alt and longdesc. It adds useful information and can add flavor. The title attribute is optionally rendered by the user agent. Remember they are invisible and never shown as a "tooltip" when focus is received via the keyboard. (So much for device independence). So use the title attribute only for advisory information.
Second, the longdesc attribute points towards the URL of a full description of the image. When the information found in an image is essential to the meaning of the page (i.e. some important content would be lost when the image was removed), a longer description compared to "alt" attribute can reasonably display should be used. It can offer rich, expressive documentation of the visual image.

It ought to be used when alt and title are insufficient to embody the visual qualities of the image. As Clark [1] states, "A longdesc is a long description of the image...The goal is to use any length of description necessary to impart the details of the graphic.

It would not be remiss to hope that the long description conjures a picture - the look - in the mind's eye, an analogy that holds true even for the totally blind."

Even though alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not every images need alternative text, long descriptions, or titles.

In many cases, you are best just choosing your gut instinct -- if it's not necessary to include it, and if you don't possess a strong urge to get it done, don't add that longdesc.

However, if it's essential for the entire page to operate, then you've to add the alt text (or title or longdesc).

What's necessary and what's not depends a great deal on the function of your image and it is context about the page.

The same image may need alt text (or title or longdesc) in a single spot, although not in another. If the image provides absolutely no content or functional information alt="" or background CSS images might be appropriate to make use of. However, if the image provides content or adds functional information an alt will be required and perhaps even a long description will be in order. Oftentimes this type of thing is a judgement call.

Image Seo optimization Tips

Listed below are key stages in optimizing images:

Select a logical file name that reinforces the keywords. You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator, like for example "brilliant-diamonds.jpg";

Label the file extension. For example, if the image internet search engine sees a ".jpg" (JPEG) file extension, it's going to assume the file is really a photo, and if it sees a ".gif" (GIF) file extension, it's likely to assume that it is graphic;

Make sure that the text at the image that is relevant to that image.
Again, don't lose a great chance to help your site with your images in search engines. Use these steps to position better on all the engines and drive increased traffic for your site TODAY.

SEO Company

There is definitely an upward trend at the moment, in the area of proximity-based social networking and for many businesses, large and small, it’s a new concept to learn.

Many new apps are growing in popularity, such as newly launched Color, while other apps such as LoKast (which offers local file sharing from mobile to mobile) are developing to become even more accurate and efficient. While many organisations are now comfortable using social media purely online, combining this with physical location presents a new challenge altogether. The benefits are great, but only if you get it right.

Train your staff on the ground

One of the biggest challenges for many businesses now is to coordinate a social media strategy with staff across different business premises. I’ve heard quite a few stories where people have tried to redeem an offer on Facebook Deals or Foursquare, to find that the person behind the till has no clue what they’re talking about. Your staff out on the shop floor are now one of your biggest assets when it comes to online communication and for larger businesses particularly this presents a challenge.

They need to be trained on your company’s local social networking strategy, as well as being able to spot potential business and monitor online for questions or complaints they may be able to deal with. This training should start right away, even if you’re not yet implementing a local social media strategy.

Build a mobile team

I think that one of the most exciting things about proximity-based social networking is the possibility for local ‘crack-teams’ to identify and monitor customers in real-time and be in a position to offer a service, such as replacing a faulty product. This is particularly true for companies that may not have a physical location in stores.

As people raise their expectations of how companies approach them online, this will carry through to location-based networking as well. If you’re able to identify where your customers are and what problems they’re having, you should be in a position to be able to deal with them real-time. This will have a hugely beneficial effect on your reputation online and your actual customer experience.

Adapt the tools to suit you

It’s true that not every new location-based app or service will suit your business, but people will respond to those companies that find a way to use new tools to adapt and improve their existing business services. Think of Lokast for example, which allows people to create public profiles through a mobile app for the content they want to share, such as photos, music, links and contacts. You might not think that file sharing can really be used in a b2c context, but imagine that a company representative in your store has created a branded profile on Lokast. This can be used to share value-added content either with people already in your premises, or those nearby, enticing them in. A list of the best music to enjoy a relaxing cup of coffee with, or a selection of photos of your freshly baked cakes to bring people in. The potential to turn social networking completely on its head and truly integrate it with the physical is fascinating.

Claim the right listings

While it’s important to claim your online listings through tools such as Namechck, claiming your physical business presence is even more important.

With many consumers engaging with companies through Facebook Places etc.. the last thing you want is not to be owning that relationship! Your business should be registered on the main location apps such as Foursquare, Gowalla and Yelp, Facebook Places and Google Places. This is also important in terms of SEO, if you’re building out the profiles properly and encouraging interaction. You should focus on only claiming the profiles that are right for you, and that you will build out by actively engaging on. I believe it leaves a very bad reaction for people if they find a profile that has been set up just to claim a name and where they can’t get any response. If you claim it, use it!

Use data to do better business

A distinct benefit of proximity-based networks is being able to access real data that can benefit your business. This data can be incredibly useful if you take the time to analyse it and improve your business practice as a result. While the numbers offered alone can be useful can be insightful, such as looking at how often people check in to your business, make sure you look a little bit deeper such as what deals were popular on a particular day, was there a higher number of check-ins than deal redemptions for certain offers?

You should be continually optimising based on the real, reliable data you can now access and this is very exciting for businesses of all sizes. This should also be the job of the people in the sales/marketing department, as well as working with people on the ground. Here you should combine the expertise of people who meet customers every day, with the knowledge and expertise behind the marketing/promotional strategy.

Don’t forget physical promotion

One thing that I think many businesses are over-looking is promoting their online presence in stores. Many people will be checking in of their own accord, but there is still an incentive for businesses to work on physical promotion of their local social profiles.

The benefit of a social interaction extends way beyond the one person that you engage with at that particular time. It means that you’re instantly creating a connection with their online community and this is very important for businesses now, particularly as people are building out communities based on location. Instead of it being seen simply as an endorsement of your business, it’s a notification to someone in the area that they should check you out.

Don’t undersestimate the importance of a simple sign, provided you’re giving people a reason to do something and explain it clearly. There’s nothing worse than a simple ‘find us on Facebook’ without any information on your page url or why people should look for you. This can also be used to educate people about new services they might not know about, that are in line with your brand.

Gaining Discipline and a Strong Work Ethic at a Young Age

Entrepreneurs mostly fall short because they don't have the work ethic needed to start a business from nothing. It took a while, but I had to train myself to work 17 hours a day.

I've learned that it is the indirect work that an entrepreneur puts in that makes him or her successful. For instance, I continuously read new books that I feel may be pertinent to my job. I always take detailed notes so I don't forget the concepts.

If I'm not at the gym or sleeping for 7 or so hours, I'm available for my clients. This is what compels them to continuing working with my firm.

The biggest problem I have with my vendors is that it takes them too long to execute a request. Corporate America has set a standard of 8 hours a day - no more no less. It is imperative that the entrepreneur exploit this status quo and stand out from the crowd.

Advertising and Marketing on a Budget

I knew that I could not rely on cold-calling forever. Also, I am a firm believer that you should never rely on current clients. They can move companies and no longer need you, they can experience budget cuts, or you can have a disagreement that leads to a falling out.

However, pay-per-click would not work for me because candidates who yielded little to no return would kill my budget through costly clicks. Obviously it was important that job seekers visit my company's site, but they aren't the real revenue-drivers in the recruiting world. Therefore, I found various industry directories that were accessible to my target market and only cost a hundred or so dollars per advertisement annually.

Once I closed enough deals to support a marketing budget, I decided that we needed some form of SEO. I found a company out in California through the web and the sales representative, seemingly desperate for business, threw in 35 programmed new pages per month with the SEO.

At this point, I had an intern from NYU come to my apartment full time, and together we wrote over 150 landing pages. (Landing pages are website pages geared toward ranking on a particular keyword phrase or two and, mostly they are not linked to from your website's homepage.)

While their programming skills were satisfactory, when it came to SEO, my vendor had no idea what they were doing. Before we parted ways, over the course of approving programmed pages, my vendor sent me their programming and meta tags for my site.

This piqued my interest and I began studying SEO. I ended up studying it all day, every day. I knew it was the only way my company would grow. I read SEO blogs, contacted sites that would give links to recruitment agencies and, at this point I began the uphill battle that was cold-calling universities for.edu links.

In total, I probably contacted 350 or so university career centers in order to present my company as a career resource and, subsequently get a link from their site. I got a lot of resistance, mostly because I was a recruiter and recruiting has a certain low reputation, but some of the career center people were simply hard to negotiate with.

Partially, that's due to academia being its own, insular world, where rules apply differently than in the business world. A university in Arizona would not even accept donations to be listed because we were a staffing agency. Another university's career center got in a lot of trouble when the woman asked for $500 for us to be listed, but there was no cost for any other firm.

I knew something was wrong when she emailed me right away with a "First-Ever Best Career Center Intern Award" in which she would give cash to the student who did the best job of convincing her that they were the best intern and should get the money.

Then, there was my alma mater, who took a donation, only to tell me that the woman who swiped my credit card was no longer there and she didn't have authorization.

In the end, I ended up with only 30 or so links after literally days' worth of cold-calling hours. Even so, it was a higher number than my competition had. Right now, SEO is what fuels my business. We get around hundreds of visits a day and our advertising budget is a mere pittance compared to what most ad and marketing agencies quote.

This means that our firm does not need to attend trade shows and is not reliant on one particular customer to maintain a steady stream of revenue and fuel growth.

Recruiting the Right Employees From an Apartment

I started my business from a studio apartment on Manhattan's Upper West Side, and continued to grow it when my wife and I moved to a larger place on the East Side. But a Manhattan apartment with the attendant space restrictions it still very much was.

I decided to prioritize growing our online presence and business base, as described above, rather than investing in office space before it made logistical sense. But I was quickly busy enough that I couldn't run the business on my own, and that meant bringing on employees.

Recruiting employees to work out of your apartment is very difficult. This is especially true when they are of the opposite sex. I knew that remote employees would not work, as they have a significantly higher turnover rate than in-house employees.

Also, I wanted to hire entry-level people, and too much autonomy leads to failure at that experience level. I wanted them trained by me and not another recruiting firm, therefore we would have to teach them the business.

When I set out to get new full-time people, I already had our Managing Director, Alison, on board so it was a little easier, but many applicants would not consider working out of an apartment.

They would get very skeptical as to the legitimacy of the company. Most would not show up to the interview.

The only way to accomplish recruiting the right people was to increase the salary for the position to roughly 25% over market. It was worth it, as we found one great employee who would help us find the 4th member of the team.

We also assured our employees that we would get an office, a promise that we kept and signed a lease after a few months of the new team members being on board.

Recruiting, even if you have the tools, is a very difficult thing for a start-up. However, the hurdles I cleared can apply to many industries, not just staffing or consultancy services. Work hard, plan smart, and hire right. Aren't those the basics to any start-up's success? The trick is getting them right the first time, or if not, to try, try again.

Article Source: http://EzineArticles.com/6129956

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